Sustainable tourism is often referred to as tourism which is environmentally friendly as well as green tourism and many other names all of which indicates that this type of tourism is geared at protecting the rainforests and environment. The World Tourism Association describes sustainable tourism as tourism which leads to the management of resources in such a way that economic, social and aesthetic can be fulfilled while maintaining cultural identity, essential ecological processes, and biological diversity and life support systems. Sustainable tourism is encourages at community levels. Rainforest tourism fall under the sustainable tourism and the two are often confused but rain forest tourism can be most appropriately called eco tourism since it involves nature, wildlife and other natural resources.

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Sustainable tourism is on the rise and focuses on the development of communities as well as providing entertainment for tourists. The aim of sustainable tourism is to provide employment for local populations, market destinations and provide a tourism product. Many countries of the world have very little resources and natural attractions available to lure tourists and some just lack the traditional products that tourist would enjoy:; white sand beaches and hotel resorts therefore they promote this sustainable tourism to help build economies.

Sustainable tourism is on the rise in Latin America and the Caribbean where the rain forest is perhaps the biggest resource available to the populations of these countries. Tourism authorities in these countries promote these rain forests and their attractions as a means of luring tourists to their countries and as well as educate the population o ways and means of using the rain forests for tourism without causing any major changes to the environment. Rainforest tourism help to provide employment and income for local tour guides, persons in the local food industry, artists, artisans and owners of ran forest lodges, hotels and other types of accommodations.

As part of sustainable tourism rain forest tourism provides an opportunity for visitors to experience the rain forests as many persons may not get that experience within their own country. Rain forest tourism includes rain forest tours, hikes and adventures such as tree climbing, river kayaking, aerial trams, zip lines, bird watching and educational tours. Persons who want to enjoy an extended vacation in the rain forest can take advantage of many rain forest lodges, hotels and tree houses which are developed with little or no damage done to the rain forests.

The islands of the Caribbean for example have set up the Caribbean Regional Sustainable Tourism Program which is geared at promoting economic growth of the Caribbean countries which practice sustainable tourism. The main benefactors of the program are the local population, small hotels, and tourism operators in those countries. Countries which benefits from this program includes Dominica, Belize Bahamas, Barbados, St Lucia, Trinidad and Tobago, Haiti, Grenada, St Vincent and others. Each country is encouraged to produce tourism of the highest quality whilst promoting unique products.

Sustainable tourism contributes to many economies and also helps educate locals on the advantages of their cultures and environment which is important to the survival of many cultures and identities around the world.